PATH
Outdoor goods
Branding
Product Design
Pittsburgh
2025
S&F
Summary
PATH is a modern and intuitive navigation app designed for seamless wayfinding. The brand identity centers around a striking logo with four arrows converging to symbolize direction and clarity. A custom typeface enhances brand recognition, while additional branded items like a water bottle extend the identity into everyday use. With a sleek, purposeful design, PATH ensures users feel guided and confident wherever they go.
Challenge
Navigating efficiently can be challenging without a clear and intuitive system. PATH needed a strong brand identity to convey direction, simplicity, and reliability while standing out in the competitive navigation app space.
Solutions
The PATH logo, featuring four arrows pointing together, symbolizes clear direction and seamless guidance. A custom typeface enhances brand consistency, while branded elements like a water bottle reinforce the identity beyond the digital space. Together, these elements create a cohesive and recognizable brand that makes navigation effortless and engaging.
